Top funnel marketing is a type of marketing that creates awareness of a brand or product. It’s usually used at the beginning of a marketing campaign.
The goal is to generate interest in the product/brand and influence potential customers to learn more about it.
Today top funnel marketing is essential to your success in marketing strategy. Creating awareness and interest in a product can help you create a customer base that is more likely to convert into sales.
Types of top funnel marketing:
- Public relations
- Content marketing