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What is Top Funnel Marketing?

Definition and meaning of Top Funnel Marketing:

Top funnel marketing is a type of marketing that creates awareness of a brand or product. It’s usually used at the beginning of a marketing campaign.

The goal is to generate interest in the product/brand and influence potential customers to learn more about it.

Today top funnel marketing is essential to your success in marketing strategy. Creating awareness and interest in a product can help you create a customer base that is more likely to convert into sales.

Types of top funnel marketing:

  • Advertising
  • Public relations
  • Content marketing

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