What is Qualified Lead?

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Qualified leads are leads you identified as ideal customers with an intent to buy.

How to qualify leads?

Not all leads are there to buy, so you need to qualify them. Your goal is to determine if the lead is the right customer and has the right budget.

Qualifying someone as a “lead” depends on the industry. Usually, it includes the job title, budget, and timeline.

Example 1

Let’s say you sell professional hair scissors for $800. You’re more likely to sell it to professional hairstylists. To qualify a lead, you can ask these questions:

• How long have you been a hairstylist?
• What brand of scissors do you use now?
• What is your budget?

Example 2

Let’s say you sell restaurant management software. You’re more likely to sell it to restaurant owners or admins. To qualify a lead, you can ask these questions:

• Are you the owner or a manager of the restaurant?
• How many servers do you have?
• How many people do you serve daily?

How to generate qualified leads?

To help your sales team, you can generate qualified leads with marketing. For example, run targeted ad campaigns and create content that meets your customers’ needs.