What is Marketing Automation?

Marketing automation is a process or software that automates marketing activities. It includes everything from email marketing to social media outreach to targeted ads.

Marketers use automation to save time and money. It can also help automate tasks that are difficult or time-consuming. For example, you can automate social media posts, so you don’t have to spend as much time on them daily.

Examples of marketing automation:

• Newsletters
• Reminder emails
• Re-engagement
• Survey emails
• Feedback emails
• Product updates