What is Welcome email?

A welcome email is an email you send to new customers or subscribers. They are a valuable tool for building relationships and onboarding.
You can use it to say “thank you” for subscribing to your list. It can include a special offer or a discount code to encourage people to buy from you.
Or you can send an onboarding welcome email when people buy from you. It can include information about your company, products, services, tips, and tricks.