What is Social media marketing (SMM)?

Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.

It’s a powerful tool for businesses of all sizes to reach new customers, build brand awareness, and engage with your existing audience.

With the right strategy, you can drive traffic to your website, increase your reach, and generate sales.

You can reach people organically by posting valuable, relevant, relatable content. You can also promote your content by paying to get in front of your target audience.

Unlike more traditional marketing channels, social media provides a two-way communication platform where businesses can listen to their audience and learn about their needs, wants, and pain points.

The most notable social media platforms are TikTok, LinkedIn, Twitter, Facebook, Instagram, Pinterest, and Youtube.