What is White Hat SEO?

White Hat SEO refers to “good” SEO tactics that follow the guidelines set by search engines like Google. It includes creating keyword-rich content, building high-quality backlinks, and a mobile-friendly website.

While there are no guarantees in SEO, following white hat techniques is the best way to ensure that your site is optimized for search engines.

Unlike black hat SEO, white hat tactics are more sustainable and don’t get you penalized by Google.