What is Target Audience?

Target Audience is a group of people who are or might be interested in your business, product, or service. Simply put, it’s the people you want to reach with your marketing efforts.

Target audiences are people who will be most interested in your business and likely become paying customers.

Identifying your target audiences is a vital part of a successful marketing plan. It helps you determine which marketing channels to use, create relevant messages and more effective campaigns.

You can create target audiences based on the following:

• Demographics (age, gender identity, location)
• Psychographics (aspirations, concerns, values)
• Behavior (frequent online shoppers).

Though target audiences can be broad, you can segment them to create personalized and compelling campaigns.