Search engine optimization (SEO) is a process that improves a website’s organic ranking on search results (SERPs).
It helps people discover and organically learn about businesses. Companies use SEO to drive traffic, build awareness, influence decisions, and drive sales.
Though SEO is complex and time-consuming, it’s usually worth the investment. It generates consistent long-term results.
The role of SEOs
SEOs is also a term people call search engine optimization professionals. They improve websites, content, and pages, build backlinks and improve user experience. All to build authority, relevancy, and rank higher in SERPs.