What is Transactional emails?

Definition and meaning of Transactional emails:

Transactional emails are automated emails like account notifications, order confirmations, shipping notifications, and order completion emails.

Transactional emails are different from marketing emails. Marketing emails aim to sell products, build awareness or increase sales. Transactional emails notify customers about their orders, account updates, and other commercial transactions.


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Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

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