What is Engagement?
Definition and meaning of Engagement:
Engagement is a form of interaction with other users and brands on social media platforms. For example, post likes, comments, and shares.
Engagement is vital because
- It gives feedback on how well the post performs and how people interact with it.
- It gives social media algorithms a signal that this post is interesting. If a post has a lot of engagement, the algorithms can show it to more people.
- It helps build relationships and connections between people and brands. When people feel like they are part of a community, they are more likely to stick around or even become brand advocates.
